Close-up of a black t-shirt with white text that reads "REVIVAL" and additional smaller text underneath, with sunlight creating a flare effect.

Bringing vision to life with a brand rooted in community, energy, and showing up.

A man in a gym, wearing a light gray t-shirt and shorts, standing and talking, with gym equipment in the background.

SERVICES

COMMUNITY POSITIONING

IDENTITY SYSTEM

MEMBER EXPERIENCE

ENVIRONMENTAL BRANDING

Jackie and Anthony have been pillars of the Charleston fitness scene for years, competing in CrossFit, coaching others, and building lasting relationships within the community. Opening a gym of their own had always been the dream. But the timing was never right…until it was.

Back of a woman with short dark hair sitting on a treadmill in a gym, wearing a purple t-shirt with a white snowflake design on the back and text that reads 'The Summer Project 2025' and 'Revival'.
A woman lifting a dumbbell in a gym, wearing a gray t-shirt and black leggings, with long dark hair flowing.

When it came time to brand RFC, they knew they didn’t want to open another CrossFit gym. They wanted something broader, more inclusive. Their focus: strength, endurance, and long-term health. Less intimidation, more momentum. Less performance, more purpose.

A woman in workout clothes performing a plank exercise on a black speckled floor.
Close-up of embroidered patches in a plastic container, featuring the text 'revival' and 'Finesse Collective' with 'Est. 2025'.

We built the brand to reflect that energy. We used typography with a subtle, nostalgic edge, designed to resonate with 30-somethings who wanted to feel strong, capable, and connected again. While early conversations leaned toward a butterfly as a symbol of transformation, what kept coming through was ignition, the idea of sparking something inside. That’s where the spark icon came in, and the tagline that followed: “Better in here, better out there.” This brand is more than a logo. It’s a rallying point for a community.

Group of people exercising on stationary bikes in a gym, smiling and focusing on their workout.

From the very first conversation, it was clear this wasn’t just a gym—it was something personal. Jackie’s vision was bold, intentional, and completely rooted in people. This space would be a third place: for parents squeezing in workouts between school runs, for former athletes reigniting their drive, for anyone ready to show up for themselves in the gym so they could show up beyond it.

Back of a man with short dark curly hair wearing a black t-shirt with white text on the sleeve, standing in a room with wooden and black walls.
Interior view of a gym with black metal racks, gymnastic rings hanging from straps, and sunlight streaming through windows. A potted plant is visible near the window on the right.