Rebranding a movement-first physical therapy clinic to attract a new generation of go-getters.

Made 2 Move is a well-established physical therapy company based in Charleston, SC, known for their “anti-fragile” and “movement is medicine” mindset. They’d built a strong reputation—but their brand hadn’t kept up. With only one logo, they struggled with consistency across platforms, and their identity didn’t reflect the energy of the people they actually wanted to attract: young, active, and ready to finally live pain-free.

We started with strategy—getting clear on their target audience, how they wanted to be positioned, and where their branding would actually show up. The original worm icon was non-negotiable: iconic in the Charleston fitness scene, worn as temporary tattoos in competitions, and instantly recognizable. So we kept it, but expanded its role—introducing a looser, shape-driven variation that could be used to build patterns and texture across the brand system.

The updated brand positioned them as a leader in their space—earning major traction on Instagram and expanding their reach far beyond Charleston. Since the rebrand, they’ve opened a second location in Charlotte and were voted Best Physical Therapists in Charleston.